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Apollo Health and Lifestyle signs up the '100th' Apollo Franchisee Clinic
 
28-August-2008
Source: www.pharmabiz.com

Apollo Health & Lifestyle Limited (AHLL), a subsidiary of the Apollo Group of Hospitals, has signed an agreement with a franchisee in Kolkatta to set up the landmark 100th Apollo Clinic as the company expands the network of franchised primary healthcare centres.

Dr Prathap C Reddy, chairman Apollo Hospitals Group signed the agreement with Arvind Saraogi, who, as a franchisee, will set up the clinic in Rajerhat, a new township coming up in Kolkata. Dr Reddy said, "We conceptualized Apollo Clinic to offer 'Healthcare outside the Hospital'. Apollo Clinics offer top quality primary healthcare services across the country and at a value-for-money price; reaching out to serve a large cross-section of the society."

Saraogi said, "It is a matter of honour for us to partner with the Apollo Hospitals Group. We are proud of our performance in our first Apollo Clinic at Kolkata and have consistently focused on quality. We are equally excited about the second one and plan to strengthen our relationship with the group."

'Complete Healthcare under one roof for family', is what the Clinic promises. So in addition to specialist consultation with some of the finest doctors from almost all areas of medical specializations, the clinic offers a comprehensive array of diagnostic facilities. These include a state-of-the-art clinical laboratory, X-Ray, Ultrasound, ECG, ECHO, Computerized Stress Test and PFT. The Clinic houses the latest, top-of-the-line medical equipment that ensures accurate test results and thereby, accurate diagnosis and treatment. Preetha Reddy, managing director Apollo Hospitals Group said, "There is a huge unmet need for healthcare facilities like Apollo Clinics given the emerging trend of a transient population who do not have the traditional family doctor. We plan to roll out Apollo Clinics across the nation very aggressively and intend to also have our own clinics as well, in addition to continuing with the franchise route."

A new aspect that The Apollo Clinic brings to the healthcare segment is a focus on 'wellness', rather than 'illness'. More and more people across the world are realizing the importance of preventive healthcare. Following this trend of ensuring 'well-being', the Clinic will offer some specially designed Preventive Health Check packages. This includes the Apollo Master Health Check, Apollo Executive Health Check, Apollo Heart Check, Apollo Well Woman Check, Apollo Child Check and Apollo Family Health Check.

Apollo already has a network of more than 60 such clinics operational across the country located in almost 40 cities such as Ahmedabad, Allahabad, Bengaluru, Chennai, Delhi, Guwahati, Gurgaon, Kolkata, Mumbai, Patna, Surat, and Varanasi. The clinics have received overwhelming response from wide range of customers and have already served more than a million customers across the country. Leading corporates in the country have also benefited from their presence. The company also has a clinic operational in Doha, Qatar and is setting up another 10 clinics in Saudi Arabia with Al Hokair Group a leading industrial house in that country.

According to Ratan Jalan, CEO, AHLL, "To increase penetration and geographical reach of our clinics, we have adopted the franchise route for expansion. The idea is to supplement our knowledge and expertise in the healthcare domain with the franchisee's understanding of the local market."

Apollo Health and Lifestyle Limited has been awarded the prestigious Franchisor of the Year Award for two successive years at Franchise India 2003 and 2004.

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